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Originally Posted by Rob052067
Let's not forget that Toyota has been offering huge incentives on Tundras for months, while GM has been holding back - in effect giving up market share for better per-vehicle profit. Even with the overall slow down in truck sales this year due in part to the housing slump, the 60-month zero-percent financing GM just announced should move some metal.
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I agree, however, Toyota said all along they will do whatever it takes to sell their Tundras. They have the money to win over a few domestic loyals early.