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Old 07-23-2007, 10:57 AM   #6 (permalink)
pinch a loaf
1.4 Liter Trubocharged ECOTEC
 
Join Date: Apr 2003
Location: Dallas, Texas 75230
Posts: 63
Re: A Geo-Centric GM

I think the average consumer sees GM as a gas-hungry SUV company because GM has a huge lack of advertising. "Car People" know that throughout the GM line-up there are numerous cars that get 30+mpg because we do our research and follow the models closely. I really wish GM's advertising dept. would use the same propaganda that Toyota does to really show their current and potential customers what they have to offer, how they beat the competition, and how green they are. The Live Yellow Go Green thing says absolutely NOTHING about what improvements have been made. People have been drilled for 15 years that Toyota quality is the benchmark in quality and now it is GM's turn to drill it into customers heads. Forget the American Revolution, let see some MPG figures, HP, One of the Industries Best Warranties, and class leading products. I just don't understand their current advertising style. It makes no sense to me.
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