Quote:
|
Originally Posted by espo19047
OnStar is an exclusive feature to GM and you just gloss over it. OnStar is a fantastic feature. What if Toyota had OnStar? If I had a choice between OnStar and blue tooth I will take OnStar. The Aveo has blue tooth right now. The Equinox has nav right now and also turn by turn thru OnStar. The 2008 Malibu has a great interior. The 2007 Silverado is a far superior truck inside and out from the Tundra. The Large SUV's 900's get the best fuel economy in the class. The Hybrid 900's are coming along with hybrid Malibu and Aura. What about the Saturn Vue hybrid? In fact Saturn has a strong line up. GM does more right then you want to credit them for. Thats fine. I think GM is headed in the right direction. I hear it from my customers everyday and they are the ones I listen to. There are some people who will never buy GM no matter what. There are also people who never will buy an import. Im trying to convert those on the fence.
|
I did't say Onstar wasn't a fantastic feature.
But not offering features that are offered at most other companies, and simply pointing to OnStar shouldn't be the solution for GM. I pay my cell phone bill. Why should I pay OnStar extra for their phone service in addition to mine? No sense.
I wrote a commentary as to why I believe GM does that. SImply put, OnStar is a recurring revenue stream, and there is a large number of people who keep the OnStar activated after the initial year.
But trying to upsell features on OnStar like "Turn by Turn" instead of a Nav screen? Or doing TUrn by Turn on a 10 DPI screen? Forget it.
BUt there's are strange decisions at GM, that just leave you scratching your head. Like launching bluetooth in the CTS in Europe only. Why not a simultaneous release in the US?
Let's take a look at Saab. Their research showed that Saab halogen lights provided about 90% the illumination that more expensive projectors provided. But the market demanded projectors, so they dropped in projectors, even though the benefits really didn't warrant it. But now you have a car with projectors that is now perceived on par with the competition because it's got matching features, even if the benefits are marginal at best.
You can't beat the imports by simply matching them. Offer your customer a beter value proposition than the imports.