GM Inside News Forum - View Single Post - Saturn Aura & Outlook Get Major Incentive Increase

BORG · 04-05-2007, 08:05 PM

As always, Mr. Auto Extremist makes a VERY simple argument for a much more complicated problem. He fails to consider what many here and on other boards have mentioned, cars ike the Aura do not cover the same spectrum of customers tat cars like the Accord, Camry, and Fusion do. Not to mention, can Saturn support the prices of these vehicles, is there a big market for a $40,000 Saturn? Like the commercial says, "That's a Saturn?". I'm not convinced Lutz knows how to develop products for a REAL market, only a journalist market. That's why the Auto Extremist sees marketing as the problem, not the product strategy.

04-05-2007, 08:05 PM	#14 (permalink)
BORG 2.8 Liter Turbocharged V6 Join Date: Aug 2005 Location: Rochester Hills, MI, USA Drives: 2007 Lincoln MKZ & MKX 2009 Lincoln MKS Posts: 820	Re: Saturn Aura & Outlook Get Major Incentive Increase As always, Mr. Auto Extremist makes a VERY simple argument for a much more complicated problem. He fails to consider what many here and on other boards have mentioned, cars ike the Aura do not cover the same spectrum of customers tat cars like the Accord, Camry, and Fusion do. Not to mention, can Saturn support the prices of these vehicles, is there a big market for a $40,000 Saturn? Like the commercial says, "That's a Saturn?". I'm not convinced Lutz knows how to develop products for a REAL market, only a journalist market. That's why the Auto Extremist sees marketing as the problem, not the product strategy.