What Does 20 Minutes on a Florida Highway Tell Us About Distracted Driving?

3,100 dead and 424,000 injured in crashes involving distracted drivers in the U.S. in 2013- but those numbers are just numbers- they’re impersonal, cold and they do a poor job of connecting people ’emotionally’ to the risks.

SR22Agency.com is attempting to change that by illustrating the dangers of distracted driving in real time. They set up cameras over I-95 in Florida, filmed for twenty minutes and then sifted through the footage counting how many road users weren’t totally with it.

Of the 2,000 plus drivers, 8.6 percent of them were distracted in some way, shape or form:

Granted this should be taken with a grain of salt. SR22’s definition of distracted driving includes talking to a passenger, changing the radio and eating a sandwich- yes all are technically forms of distraction, but none that are new phenomenons behind the wheel.
 
Sure distracted driving is becoming an increasingly problematic issue, especially as technology encroaches on every aspect of our lives – but like everything in this business, it’s a complex equation with often conflicting interests which may or may not be to the benefit of consumers.

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