Report: SEMA Camaro’s Updated, Updated Grille Will Go into Production

Chevrolet is apparently fast-tracking the new “SEMA” Camaro’s front fascia for production after everyone complained about Chevy’s first crack at the 2019 refresh.

The SEMA grille colors in the grille’s center spar and moves the bowtie into the upper grille section.

The latest concept grille has been well-received since it was revealed last week. By contrast, the initial redesign, which was supposed to bring the Camaro’s grille in line with the rest of the Chevy lineup (it didn’t), received near-universal disdain.

Both redesigns were made in an attempt rev up Camaro sales, which have slowed since the sixth-generation launched and dropped into third place in the three-car pony race.

The SEMA concept was officially designed to introduce a new paint color called Shock Yellow.

“There’s a fresh look for the 2019 Camaro, which is restyled, reinvigorated and offers more choices and new technologies,” Steve Majoros, director of Chevy car marketing, said in a statement. “It’s the perfect canvas for personalization, and the new Shock color and available accessories demonstrate only some of the possibilities customers have to make the Camaro entirely theirs.”

The Camaro will be one of more than 12 vehicle concepts on the show floor at SEMA later this month.

[source: GM Authority]