More Paperwork: GM Files Trademark on Zora Name

General Motors is staking its claim on the Zora name once again. And we’re guessing it’s probably going on a new Corvette. Maybe even one with the engine in a strange and foreign place.

Look. It’s still the holidays. At least as far as automakers and the news cycle go. So that means that it’s been a little short on deep, hard-hitting news lately. But that doesn’t mean that there’s nothing happening while visions of mobility as a service dance in auto executives’ heads.

The Drive has found out that GM has filed with the US Patent and Trademark Office to get Zora for use on a motor vehicle.

Zora, you may be aware, is a reference to Zora Arkus-Duntov. The engineer who didn’t invent the Corvette, but arguably invented making it good. Arkus-Duntov joined GM as quickly as possible after seeing the Corvette prototype at the 1953 Motorama show. In 1955, he was the driving force that brought the small-block V8 to the car. The original Grand Sport program was his as well. GM had applied for the Zora name back in 2014 too.

So it seems fitting to honor Arkus-Duntov on a very special, very fast Corvette. Like maybe a mid-engined one? Since he tried multiple times to have the car make that leap during his career. Yes, of course, that’s still speculation, but we’ve been into the cookies and finishing off the egg nog, so speculation is the name of the game.

[source: The Drive]

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