Military Appreciation Month: 3 Things You Didn’t Know About Chevy’s Tradition of Military Support

May is National Military Appreciation Month, and together with the National Navy SEAL Museum Chevrolet is honoring the individuals who have served in the special forces. 

To show support, Chevrolet will donate a portion from each sale of the new Special Ops Silverado to the Navy SEAL Museum.

Chevy has a long history of supporting the U.S armed forces across the board, but these are 3 things most people don’t know about Chevy and the Military:

  • The Unlikely General: William Knudsen, president of Chevrolet and later General Motors, accepted President Franklin D. Roosevelt’s request to lead U.S. war production efforts during World War II, giving up his $300,000 annual salary in 1940 (equivalent to more than $5 million today) to work for $1 per year in Washington. Knudsen became a U.S. Army Lieutenant General, and received the Distinguished Service Medal in 1944.
  • The Arsenal of Democracy: As World War II began, Chevrolet and General Motors answered President Roosevelt’s call to build “An Arsenal of Democracy.” Between 1942 and 1945, Chevrolet manufactured 60,000 Pratt & Whitney bomber and cargo plane engines; 500,000 trucks; 8 million artillery shells; 3,000 90 mm cannon barrels; 1 million tons of aluminum forgings; 1 million tons of grey iron castings; 2,850 tons of magnesium forgings; and 3,800 T-17 Staghound armored scout cars.
  • National Military Appreciation Month: May was selected as Military Appreciation Month because it has most days set aside for celebrating and commemorating our military’s achievements. These days include Loyalty Day, established in 1921; Victory in Europe (VE) Day, commemorating the end of WWII in Europe on May 8, 1945; Armed Forces Day, created in 1949; Military Spouse Appreciation Day, established in 1984; and Memorial Day. Chevrolet is celebrating National Military Appreciation Month by expanding its Military Discount Program to include all 21 million military veterans, regardless of separation date. To learn more, visit