GM Says No Haggling on Hummers

With the Hummer EV Edition 1 selling out over what would constitute an extended lunch break, General Motors is clearly aware it has a hot commodity on its hands. While that may not continue into subsequent model years, the electrified monstrosity is seeing demand comparable to what we witnessed with Dodge’s Demon and GM has a similar solution in mind.

Rather than allowing dealers to see what they can get away with on the standard Hummer pickup when it goes on sale next year, GMC will be implementing a strict no-haggling policy. That’s undoubtedly going to be a blow to dealers thinking they could clean up on markups and a blessing to customers who don’t want to spend a few extra grand on their already expensive midlife crisis.

Of course, the inverse would be true if Hummer were a mass-market runabout and not a $112,600 showpiece vehicle. If you’re not trying to talk the sales staff down on an Arcadia or Canyon, you’re acting like an imbecile. But the Hummer is a different beast and makes it easier for General Motors to rationalize (and perhaps test) no-haggle pricing.

Automotive News confirmed the decision on Wednesday after tapping into an investor’s call.

“There will be no incentives. There will be no trickery,” Duncan Aldred, vice president of global Buick and GMC, explained. “We are trying to construct a dealer margin in such a fashion that it really is a no-haggle price.”

“[GMC will] deliver a one-price experience for the customer from the brand, from the website, right through to the dealer level.”

Aldred added that about half of the eligible dealerships have already elected to sell the Hummer. It’s scheduled to arrive next fall as a 2022 model year vehicle, starting with the limited (and premium) Edition 1 trim. But GMC plans on offering multiple trims and body styles.

a version of this article first appeared on TTAC

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