Detroit Auto Show Will Not be in January in 2020

The North American International Auto Show has had a problem of late. Automakers are pulling out of the show in droves as techier, warmer auto shows become the norm. But Detroit isn’t giving up.

Starting in 2020, the Detroit auto show will no longer be in January. Unfortunately, the organizers haven’t actually decided when it will happen, but they will announce that on July 24 at an event in Detroit.

The organizers are also apparently considering a name change (from NAIAS) to better highlight that the show is in Detroit.

Initially intended as a spectacle to help winter sales, NAIAS has been held in January for decades. That date now causes it to compete with the Consumer Electronics Show (CES) in Las Vegas.

That wasn’t a problem a few years ago, but with more and more luxury automakers distinguishing themselves technologically, premium brands are barreling headlong into Las Vegas, while fewer and fewer want to pay to participate in Detroit.

Although the 2019 show has already been scheduled for January 14-15 (with Mercedes, Porsche, Audi, Volvo, Jaguar, and more all bowing out), it’s too late for the next show to move. The organizers, though, have put out a 25-second teaser showing people outdoors, suggesting that the show will take places in the warmer months.