Chevy Will Launch 20 New and Updated Models in China by 2020

Chevy will debut 20 new or redesigned models in China by 2020, led by a host of hybrids and plug-ins. 

GM said roughly half of the planned products will be exclusive to the Chinese market, with a healthy mix of hybrids, plug-ins, diesels and petrol powered propulsion systems. 30 percent of the mix is expected to show up in SUV form.

Five of the 20 products have already made their debut this year, including the Malibu XL, Malibu Hybrid, Camaro, Cavalier and Cruze, with the new Equinox the next vehicle in line to arrive in the People’s Republic.

“Chevrolet will continue to strengthen the best model lineup in the brand’s history in China,” Alan Batey, GM North America president and head of Global Chevrolet, said in a statement. “In the coming years, we will roll out breakthrough products with technologies that improve safety, performance and fuel efficiency for our customers.”

Most of the products will be manufactured domestically by GM’s SAIC-GM joint venture, and will be tailored for the Chinese market by its Pan Asia Technical Automotive Center (PATAC) joint venture.

Despite Chevrolet selling over 4 million cars in China since 2005, the brand is still a baby. “As a relatively young brand in China, Chevrolet is reaching more and more customers every day,” said Chevrolet Chief Marketing Officer Tim Mahoney. “With the introduction of additional exciting, never-before-available products in China, we expect the brand’s recognition to grow.”

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