Chevy Shows Off Accessories and Performance Parts with Four Silverado Concepts

Chevrolet doesn’t want you going to an aftermarket modifier. Not because it doesn’t want you modifying your truck at all, but because it wants to be the one supplying the parts. To that end, it has introduced four Silverado Concepts to show you all the personalization you can achieve with Chevy accessories.

The Silverado High Country Concept was unveiled today at the State Fair of Texas and three more (the LTZ Concept, the RST Off Road and the RST Street) will be unveiled at other events. All four will then be shown off at SEMA.

Each concept is designed to show off what Chevy’s warranted parts can do to make your Silverado neither plain nor Jane.

“We know every truck customer is unique, which is why the Silverado offers eight trims, each with a different combination of technology, performance, and design,” said Hugh Milne, Silverado marketing manager. “With a full catalog of accessories and performance parts, we offer exponentially more ways for customers to build their ideal truck. And, unlike certain aftermarket components, these are designed, engineered and validated to the same engineering standards as the Silverado itself, and backed by Chevrolet.”

The High Country Concept, specifically, was designed as a “premium” outdoor truck, for the rakish cowboy type with a bit of cash. Raised by two inches and sporting bigger wheels, the modifications are subtle, but powerful and include:

Chevrolet Performance

  • Two-Inch Suspension Lift (see description below).
  • Six-Piston Brembo® Front Brake Upgrade System with Color-Matched Rear Calipers.
  • 6.2L Cat-Back Dual Exit Exhaust Upgrade System.
  • 6.2L Cold-Air Intake Upgrade System.

Chevrolet Accessories

  • Illuminated Gold Bowtie Grille Emblem.
  • Chrome tailgate handle.
  • Chevrolet Performance cold-air intake.
  • Underseat organizer.
  • Center console lockable storage box.
  • Front-row premium all-weather floor liners with Chevrolet script.
  • Rear-seat infotainment system with DVD player.

Associated Accessories

  • Embark Power Max Retractable Tonneau Cover by Advantage.

Although Chevy hasn’t actually shown off the other three trucks in real life yet, they have been kind enough to furnish us with pictures and details, which follow:

Silverado LTZ Concept

Chevrolet Performance

  • 5.3L Cold-Air Intake Upgrade System.
  • 5.3L Cat-Back Single Exit Exhaust Upgrade System with Chevrolet Bowtie Logo Tip.
  • Six-Piston Brembo® Front Brake Upgrade System with Color-Matched Rear Calipers.

Chevrolet Accessories

  • Trailering Camera Package: a removable accessory camera which when mounted to a trailer can be viewed through the vehicle’s center stack display.
  • 22-inch chrome multi-spoke aluminum wheels.
  • Illuminated Black Bowtie Grille Emblem.
  • Chrome wheel-to-wheel six-inch rectangular assist steps.
  • All-weather floor liners with Z71 badge insert.
  • Underseat organizer.
  • Center console lockable storage box.
  • Rear-seat entertainment system.

Associated Accessories

  • Embark Manual Retractable Tonneau Cover by Advantage®.

Silverado RST Off Road

Chevrolet Performance

  • Two-inch Suspension Lift.
  • 5.3L Cold-Air Intake System.

Chevrolet Accessories

  • Soft roll-up tonneau cover with the Chevrolet bowtie logo.
  • Sport Bar Package with the Silverado logo.
  • Sport assist steps.
  • 18-inch off-road wheels in Carbon Flash and off-road tires.
  • Illuminated Black Bowtie Grille Emblem.
  • Silverado Custom emblems in black.
  • Black tailgate lettering.
  • Side-mounted bed storage box.
  • Center console lockage storage box.
  • All-weather floor liners with Z71 badge insert.

Associated Accessories

  • 40-inch LED light bar by Baja Designs.
  • Off-road Squadron sport lamps by Baja Designs.
  • Rear underseat lockbox with combination lock by Tuffy Security Products.

Silverado RST Street

Chevrolet Performance

  • 5.3L Cold-Air Intake System.
  • Six-Piston Brembo® Front Brake Upgrade System with Color-Matched Rear Calipers.

Chevrolet Accessories

  • Black Silverado nameplate.
  • 22-inch wheels in high-gloss black.
  • Front and rear molded splash guards.
  • Front-row premium all-weather floor liners with Chevrolet script.

Associated Accessories

  • Exhaust tips (two-piece) in carbon fiber by Borla.
  • Cat-back exhaust, 5.3L dual-split rear by Borla.
  • One-piece hard tonneau cover by UnderCover.
  • 200-watt powered subwoofer and 200-watt DSP Amp kit by KICKER.

If you’re interested in these parts and more, Chevrolet is selling them at Chevrolet.com/accessories.

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