Cadillac Will Spearhead GM’s Incoming Tech Offensive

Sure, Chevrolet may have gotten to introduce GM’s first all-electric vehicle, and yes the brand also has the privilege of leading company’s autonomous efforts but moving forward, Cadillac will return to its rightful spot as GM’s technological vanguard shortly. 

At the 2018 North American International Auto Show, Bloomberg spoke with Cadillac President Johan de Nysschen, who said Cadillac will become the lead brand for future electric powertrains, technology, and autonomy.

“Cadillac in the future will be the technology lead brand for General Motors,” de Nysschen said. “Technologies will debut in Cadillac first and then cascade down to the other brands.”

de Nysschen also mentioned that GM’s other brands would be primarily focused on ridesharing and commercial applications for self-driving cars, while Cadillac will focus on personal autonomy. He said Cadillac will always aim to offer the buyer a choice between driving the car and letting the car do the driving, a true luxury.

Cadillac has already taken the first steps down that path in 2017 when the brand debuted Super Cruise, the industry’s only true hands-free driving technology. 

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