Cadillac Dealers Need to Spend Big on EVs to Keep Brand, Report

A new report says that it’s time for Cadillac dealers to start plugging in to the company’s new plans. All 880 US dealers were told that they’ll need to invest at least $200k each on EV necessities if they want to sell Caddys past 2022, Automotive News reports.

“Now’s really the time to start engaging with our dealers in preparation for that,” Rory Harvey, vice president of Cadillac sales, service and marketing, told Automotive News. “There’s a lot of planning that has to be put in place to make sure they’re absolutely ready.”

With the Lyriq electric crossover ready to hit the market in late 2022, the brand’s first full EV, dealers need to be ready, Cadillac says. That means not just vehicle chargers, but also new training and new tools in order to be able to service the vehicles.

Not all dealers are happy, of course, Harvey said. “Our dealer council did say there may be a few dealers that don’t necessarily share the Cadillac vision. We believe that most dealers will.”

Charging stations are the largest part of that cost, and some high-volume retailers will likely need to spend more. However, higher-volume retailers are also more likely to have charging stations already, a result of either the plug-in ELR, or other GM electric vehicles.

Expenses can be spread out, Harvey said, but everything needs to be in place by the fourth quarter of 2022. New equipment and new training for new models is nothing new, but the addition of the charging station requirement is an issue that’s come up only in the last few years.

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